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Don't let
these stop you from having a business plan
for success!
A recent
study of 29,000 business startups noted that
26,000 of them failed. Of those failures,
67% had no written business plan. Think
that's a coincidence?
Here's the
top 10 myths Solo Entrepreneurs often have
about business plans—usually, the reasons
why they don't have one. De-bunk the myths,
and see how having a business plan for your
solo business, can actually be easy and
fun--and can jumpstart your success!
1. Myth:
I don't need a business plan--it's just me!
Starting a
business without a plan is like taking a
trip in a foreign country without a map. You
might have a lot of fun along the way, and
meet a lot of friends, but you are likely to
end up at a very different place than you
originally set out for—and you might have
to phone home for funds for your return
ticket.
Solo
Entrepreneur Reality: Successful Solo
Entrepreneurs know that the exercise of
creating a business plan, really helps them
think through all the critical aspects of
running a business, make better business
decisions, and get to profitability sooner.
2. Myth:
I have to buy business plan software before
I can start.
Business
plan software comes in many shapes and
sizes, and prices. Many are more geared at
small and growing businesses with employees.
Solo
Entrepreneur Reality: Business plan
software can be helpful—but it’s not
required. Software is more likely to help if
you have a more traditional type business,
like a restaurant or a typical consulting
business.
3. Myth:
I need to hire a consultant to write my
business plan.
Consultants
are an expensive way to have your business
plan written.
Solo
Entrepreneur Reality: Your business IS
you—and you need to be intimately involved
with the creation of your business plan. A
better strategy, if you think you need
professional help, is to hire a coach or
mentor—someone who can guide you in what
you need to do, not do it for you.
4. Myth:
The business plan templates I’ve seen have
all these complex-sounding sections to
them—I guess I need all those?
The only
time you need to follow a specific outline
is if you are looking for funding.
Solo
Entrepreneur Reality: Your business plan
needs to answer ten basic
questions—that’s it! Don’t make things
more complicated than necessary.
5. Myth:
My business plan needs to be perfect before
I can start my business.
If you wait
for everything to be perfectly detailed, you
may never start.
Solo
Entrepreneur Reality: If you have at least a
first draft that answers those ten basic
questions, you are ready to launch your
business! Make your business plan a living,
evolving document. In the startup stages,
review and update your plan every 2-3
months. As you grow and stabilize, you can
slow down the review cycle to every 6-12
months. All business plans should be
reviewed and updated at least once a year.
6. Myth:
I have to do everything I say I’m going to
do in my business plan, or I’m a failure.
Many Solo
Entrepreneurs never start because of this
myth—which leaves them feeling that the
success of their future business suddenly
rides on each stroke of the pen or click of
the keyboard!
Solo
Entrepreneur Reality: Think of your
business plan as a roadmap for a trip.
Expect to take some detours for road
construction. Be flexible enough to take
some exciting, unplanned side trips. And
don’t be surprised if instead of visiting
Mount Rushmore, you decide to go to
Yellowstone, if that turns out to meet your
vacation goals better!
7. Myth:
A good business plan has a nice cover, is at
least 40 pages long, must be typed and
double-spaced…
Business
plans intended for investors, such as a bank
or venture capitalist, must meet certain
requirements that such investors expect.
Solo
Entrepreneur Reality: As a Solo
Entrepreneur, your business plan need only
satisfy YOU. It might be scribbled on a
napkin, on stickie notes on your wall, or
consist of a collage of pictures and
captions. It might be all in one document or
scattered among several mediums. As long as
you know it in your head and heart without
having to look at it, and and it is easily
accessible to you when you have doubts,
that’s all that is necessary.
8. Myth:
I don’t need a loan—so I don’t need a
business plan.
YOU are the
investor in your business—and would you
invest in the stock of some company without
seeing a prospectus?
Solo
Entrepreneur Reality: Seeing your plan
in black and white (or color, if you
prefer!), can give a whole new view on the
financial viability of your business. If
“doing the numbers” seems overwhelming,
remember you don’t need fancy
spreadsheets. Just lay out a budget that
shows where all the money is coming from
(and going), and have an accountant review
it for additional perspective.
9. Myth:
My business plan is in my head—that’s
good enough.
I don’t
know about you, but I sometimes can’t
remember what I planned yesterday to do
tomorrow, if I don’t write it down!
Solo
Entrepreneur Reality: There is a real
power in writing down your plans. Some
schools of thought advocate that the act of
writing a plan down triggers our
subconscious to start working on how to
manifest that plan. And, of course, it’s a
lot easier to remember when you have it in
front of you. And a lot easier to share and
get feedback from your non-mind reading
supporters.
10. Myth:
Friends and family are the best sources of
feedback and advice on my business plan.
If your
brother is an accountant and your best
friend is a market research expert, then
this might be true.
Solo
Entrepreneur Reality: As well meaning as
our friends and family can often be, they
just aren’t the best way to get honest,
objective guidance. Instead, seek out folks
that have specific knowledge that will help
you, are willing to be candid with you, and
that have a genuine interest in helping you
succeed. A business coach is one resource to
consider!
Copyright
2004, Terri Zwierzynski - Accel Innovation,
Inc.
____________________________________________
Terri
Zwierzynski is a coach to small business
owners and Solo Entrepreneurs. She is also
the CEI (Conductor of Extraordinary Ideas)
at Solo-E.com and the author of 136 Ways To
Market Your Small Business. Terri is an MBA
honors graduate from UNC-Chapel Hill. Terri
has been coaching for over 10 years in a
variety of settings, including 6 years as a
senior-level coach and consultant for a
Fortune 500 company. She opened her private
coaching practice in 2001. You can reach
Terri at http://www.FastLaneDreams.com.
____________________________________________
***********
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