Ecler (UK) 2006 – The Future is Now…

New Ecler DJ Division website under construction!!

Ecler HAK380 Mixer Design Competition.

Client: Ecler / Miltec (UK)

Introduction:

Ecler, a Spanish company based in Barcelona, design and manufacture high quality innovative DJ mixers as part of their range of professional audio equipment. 2006 begins with the launch of a new marketing and promotion initiative to raise both sales and brand awareness in the UK, of the HAK DJ mixer series.

Ecler is a quality brand, producing quality products with quality features as standard. Their mixers use innovative technology with DJ inspired design.

Eclers target audience is 16 – 35 year old DJ’s, producers and music enthusiasts worldwide.

Brief:

At present Eclers emphasis has been on the HAK 360 mixer with support from the current UK ITF Champion and Ecler Pro Team DJ, Silk Kuts. This campaign has laid down the foundations for the launch of a new addition to the series, the HAK380.

Your task is to create a brand identity for the Ecler HAK380 mixer. There are three parts to creating the brand identity:

1. Produce a logo for the HAK380 mixer.
2. Create a design for the mixer plate for the HAK380 mixer.
3. Create a design for the packaging for the HAK380 mixer.

All design work should reflect the brand identity and product quality of Ecler, and deliver the following perceptions:

Brand – Innovative, creative, inspired and cool.
Product – Quality, reliable, essential and unique.
Profile – Professional, market leaders and consistent.

While achieving the three key marketing objectives to build:

1. Brand awareness
2. Product awareness
3. Profile of Ecler

Tech spec:

You will need to supply all art work to the design dimensions supplied.
All submitted work has to be either eps or editable pdf format to 300 dpi and CMYK.

Download Mixer and packaging dimensions

Download Application Form

Questions:

For any questions please e-mail: dean.brennan@miltec.org.uk

Judges:

The competition will be judged by:

Ecler Head Office. Based in Barcelona.
www.ecler.com

MilTec UK. Distributor for Ecler in the UK
www.miltec.org.uk

Clusta. Leading UK based design company.
www.clusta.com

DJ Silk Cuts. Current UK ITF Champion / Ecler Pro Team DJ www.ukturntablist.com

Prizes:

Designs will be used for UK marketing of a worldwide product.
Weekend for 2 to Barcelona.
Customised Ecler HAK380 Scratch mixer with designed mixer plate.

Deadline:

Submit all work no later than 12.00pm Sunday May 26th 2006.
To either:

Ecler UK
C/o Miltec (UK) Ltd
Unit 1
Laddingford Farm
Darman Lane
Laddingford
Maidstone
Kent
ME18 6BL

Or

design@eclerdjdivision.co.uk

All submitted work must have a completed application form.

Thank you and Good luck.

Dean Brennan
Product Manager – Ecler UK
07782100530
dean.brennan@miltec.org.uk