Disney, Pirates of the Caribbean Projectplan

Author: Mads Buch Stage (mbs@jubii.dk)

Purpose of this document
To create an overview of the entire Pirates of the Caribbean campaign on Lycos.
Specific dates etc. will be contained in another document.

Countries

This campaign will run in all European countries where Lycos Europe is present, these being:
Denmark, France, Germany, Italy, The Netherlands, Spain, Sweden, United Kingdom.
The campaign will not run in Russia.

Launch date for all countries and all content is the 8th of August 2003!

Chat integration

Login page: A flagpole (or possibly a ship with a mast) will be present with the national flag of the current country at the top, the flag will then go down, and up will come a pirate flag.
During loading a text saying that the chat has been hijacked by pirates will be displayed.
After loading, the user will be taking to a Pirate room on the chat, where it is possible to “fight” against all the other chat users, who are all now pirates. The game is a text-command based game, where users hit each other with swords, heal their friends and so, using commands like “/hit Mr Miyagi”. It may sound simple, but, chatters are crazy about it.
All users will receive a message from the Captain, who has been changed to resemble a pirate, saying that the chat has been hijacked.
All registered users will get the word “Pirat” added in front of their username.
All users will receive a message in their logbook stating that the chat has been hijacked by pirates.
On the top of the chat where you currently see icons for your buddylist etc. there will be a new icon of a skull, which will link to the trailer part of the basesite.
After being online for 10 minutes on the chat, the trailer part of the basesite will open.
The Captain will also, at random intervals, tell send the users a message telling them about, and linking to, the competition on the basesite.

Basesite

Will generally be build around the trailer part, to make it as lightweight and efficient as possible.
The purpose of the basesite is both to make the environment where you watch the trailer, and, to link all the different initiatives together.

It will feature:

Trailers in several formats, directly viewable without further plugins.
Link to Fight Club
Link to the chat.
Link to the official PotC site.
Competition where you have to answer one question about the trailer.

Other

Banners will be created to market the campaign on other Lycos channels.
Some users will receive a questionnaire, whose purpose it is, to measure the effect of the campaign.