|
Sales-manual - how we did the Tiscali deal:
• Jubii gets a fee per online minute generated from Tiscali:
app 0,005 Euro pr minute - ALL Tiscali users.
• Jubii gets app. 14 Euro per Dial-in signup.
• Jubii gets
app. 25 Euro per DSL signup.
For this Tiscali gets:• All online Tiscali chatters get more than 20 emotes and features on the chat.
•
All Tiscali chatters are exposed to commercials telling them how smart they are using Tiscali as an ISP and therefore get
all this free extra stuff.
• All users with other an ISP than Tiscali are exposed to commercials reminding them of
the fact that they don't have all these cool features and then informs them on how to get them by changing their ISP to Tiscali.
(This mostly applies to dial-in users because they can change service in ten minutes and get all the cool features the Tiscali
chatter)
To sum up:• Tiscali pays Jubii for the users online time by the minute.
• Tiscali pays Jubii for new
users.
• Jubii generates a sense of coolness for being a Tiscali user and creates loyalty towards Tiscali because
the users will not change to another ISP.
• Jubii generates new users for Tiscali.
• Jubii generates more
online minutes from Tiscali users because some features stimulate more online time.
• Jubii generates users of other
ISP to consider changing to Tiscali.
|
