Going Viral

When viral marketeers can make scissors and used frying oil fly (not together), it's time to re-visit how to capture the online imagination. No daft YouTube videos here: just solid inspiration and food for thought to get your business moving. Check out: http://www.fastcompany.com/magazine/135/made-to-stick-getting-your-ideas-to-fly.html?partner=homepage_newsletter

And once you succeed, don't forget to blog about it, write a news article and distribute online, post comments on all your social media, include it in your newsletter, and tell everyone about it. And hey, if you feel like it, go on: make the video and podcast.....!

Online Directories

Every month or so we check out the searches that potential clients might use to find companies like us. For example, one of the searches we run is on PR + Edinburgh. Although we work for clients all over the UK, clients in Edinburgh reduce travel time (and we're always keen to reduce our carbon footprint) and we do see them face-to-face more frequently. That allows us to have deeper relationships with the key people involved. We do use collaborative working tools and webcams for conferencing. But full-on PR consultancy demands a close working relationship with the only other person involved in the business who has a 360 degree vision remit: the MD/CEO. We're the people that spot the problems and build the strategy to maximise the business reputation.
This time, during the monthly SEO trawl on PR + Edinburgh I noticed some of the more successful business directories (i.e. coming up on Google p1 searches of PR + Edinburgh) are taking their company details from bizwiki.co.uk. We were represented on bizwiki.co.uk, but the details were basic to say the least. I quickly rectified that and look forward to seeing fuller listings appear on multiple sites. I'm all in favour of sites that save us time and effort and Bizwiki.co.uk looks like a handy tool for UK business recognition online. Check it out!