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PR for new ventures

PHPR has two key services for new ventures: The Right Name and The Launch Pad

The Right Name

PHPR's The Right Name uses a combination of magic name generating processes to create appropriate and available names for new company/product-services/ventures - all backed up by structured availability research on and offline. Plus we have links with one of Scotland's top patent & trademark attorneys: http://www.fitzpatricks.co.uk

What's In a Name? Finding a good, available name isn't easy now it's so cheap to register online domain names. Finding a appropriate available name that won't be challenged by registered companies or trademark owners, and has no bad history, is even trickier. But getting The Right Name is crucial. Ultimately it will be worth up to 80% of your total business value. That is because names are the cornerstone of Intellectual Property (IP). And IP (or the values lumped under the term 'goodwill' in smaller business sales). Most of the companies listed on today's stock markets only own assets worth 20% of the value of their shares. And it's that total share value: their market capiltalisation, which determines the total worth of the business for a buyer. And all that starts with The Right Name!

The Launch Pad

Then you need to launch it! We have great press release ideas generation kits that can pull up to 20 different story angles from one event! Perfect for those days where your first releases clash with major hard news stories which bounce your news off the pages. Plus events management associates to handle any size of splash you care to make anywhere in the UK.