FAMILIES FAVOUR HERBAL MEDICINES
February 2001: New survey shows more parents prefer herbal medicines
than ever before
A new survey* from Herbal Concepts, has shown that more and more
parents are prepared to use licensed herbal medicines to treat themselves
and their families**. A staggering 75% of parents said they would
use a licensed herbal medicine, up from 72% in the same survey last
year and compared to a national average this time of 71%.
(** most licensed herbal medicines are not suitable for children
under five. Parents should always read the dosage instructions carefully
before giving any herbal medicines to a child.)
A readiness to buy and use herbal medicines among parents was
up on a range of questions the survey asked. 71% wanted pharmacists
to know more about herbal medicine (67% in 2000), while 67% wanted
to be able to buy herbal medicines in their local pharmacy or supermarket
(61% in 2000).
Almost nine out of ten parents (86%) would use a licensed herbal
medicine that works without side effects, to treat coughs and colds,
compared to an already high national average of 80%.
The survey also asked parents about their awareness of the differences
between licensed herbal medicines that are checked and controlled
by the Department of Health and unlicensed herbal remedies that
may be produced and sold without any quality controls. Worryingly,
only 50% of parents understood the difference, although when asked
if they would support government legislation enforcing the same
controls for herbal medicines as those already in place for conventional
drugs, 89% of parents said they would.
"This survey very much shows parents support our view that herbal
medicines should be regulated in the same way as conventional drugs,"
said Tim Michael, Marketing Director of Herbal Concepts. "Herbal
medicines are just that – strong medicines – and all
our treatments are licensed by the government so people can be sure
of their safety and efficacy. Everyone but particularly children,
need to be protected against the mis-use and mis-selling of herbal
treatments just like they are with other OTC drugs.
"We're obviously pleased to see that more and more parents
are considering herbal medicines and aware of their benefits. But
now is the time to make sure the market is regulated so everyone
can be sure of the quality and efficacy of the herbal medicines
they are using."
*survey conducted by Taylor Nelson Sofres, 26-28 January 2001
among 1000+ adults, aged 16+ around the UK and across all demographic
For further information, email us
or telephone 01296 689045.