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Target Areas
Key Travel Trade Media National Press Travel Trade freelance journalists
Secondary Travel Magazines/TV programmes Key Consumer Magazines Key Regional Publications
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Methods Use regular press releases on these subjects: - Product - Price/Special offers - Destinations
Press Trips to key destinations (individual and hosted group trips)
Direct contact with travel trade press/national travel editors
Interviews with key company personnel
Product and Destination features within trade press
Destination features in key consumer magazines/TV programmes
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