Wyche cutting is located at the top of the Malvern Hills facing east and overlooking Worcestershire with the Cotswolds beyond. The site is a steeply sloping outcrop of rock currently sporting a number of disused shops with residential accommodation over.

The proposed development will replace these with four floors of well appointed apartments, each with terraces or roof gardens over a secure private parking area. All habitable rooms and terraces will benefit from views of the panorama. The access at the upper level links with the footpaths over the Malvern Hills.