Iraqi born, and living in London since her teens. Reem Alasadi has approached the fashion scene with her somewhat unquenchable drive and passion for design. Her creations always have their own unique signature to them, a personality of their own that seems to enhance the wearer. Making a statement that the wearer is a "free thinker", the opposite to the corporate branding of a logo. To completely understand her work, one must not be governed by conventional thinking & doctrine. This is an exhilarating portrayal of fashion in the 21st century. Reem previously sold top of the range vintage clothing 13 years ago in Notting Hill. Her stall is at Portobello road market, on the junction of Acklam road. During this time she would practice her flair for displaying classic pieces restyled thus widening the appeal of the garment to more than just collectors of vintage fashion. Due to her desire for creation, Reem is renowned for her wildly eclectic style. This, combined with a growing underground reputation. It was only a matter of time before several British designers would introduce themselves to her, with the intention of establishing a working relationship. The likes of John Richmond, Robert Carey Williams, and Stella McCartney, have all courted her services & this has led to highly successful collaborations. “My fascination for clothes started when I was a teenager. I was offered a place at St Martins School of art, in London, but instead I opted to teach myself to pattern cut and sew by unpicking damaged vintage pieces apart and sewing them back together again. In time, I would start to sell my own customised vintage pieces on my stall. Eventually designers started to take a keen interest in my work. I was approached by John Richmond to style his show in Milan, An offer I did not refuse!” ...Reem Alasadi

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