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L’Oreal Paris
L’Oreal Paris is one of the L’Oreal’s outstanding brands. L’Oreal is considered to be the world leader in cosmetics. Founded by Eugène Schueller, a French chemical engineer in 1907, the company has made an enormous contribution to the field of cosmetics focusing on hair and skin care including sun protection, makeup and perfumes. L’Oreal’s mission to serve the unique personal appearance of each individual according to the needs and the context has led the company to establish various centers of research in different continents and countries which work guarantees the excellent quality of L’Oreal’s products.
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The compete satisfaction of L’Oreal’s customers is assured with the vast variety of products divided into four major brands, namely, consumer products, professional products, luxury products and active cosmetics. Each major brand attempts to cover precisely the exact needs of the particular group of people. L’Oreal’s slogan "because you are worth it," defines the entire devotion of the cosmetic house to its customers and their complete satisfaction. As one of the consumer brands L’Oreal Paris shares completely L’Oreal’s priorities and goals to satisfy its customers with large variety of beauty care products which quality is guaranteed through long tradition of scientific research. The concept of beauty is developed through the latest scientific innovations, shaped in outstanding range of products which covers hair care, skin care, hair color, hair styling and cosmetics to attain to the customer’s needs related to their individuality and within their particular context.
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