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An outstanding cosmetics brand, Rimmel London, formulates its success with the long and well established traditions which reach back to 1820 when one of the pupils of the famous Lubin, a perfumer of the wife of Napoleon I, has moved to London. Fourteen years later he and his son Eugene Rimmel following a time of very successful perfumery business established the House of Rimmel. The history of Rimmel experiences times of development and extraordinary achievements in the area of cosmetics through the exceptional talents of Eugene Rimmel with his innovatory and highly successful work, his suns’ contributions especially with Rimmel’s revolutionary mascaras, the expansion of Rimmel’s colour range by brothers Caplin after the Second World War, and finally by its present owner Coty Inc. since 1996 with bringing Rimmel’s outstanding products to more than 40 countries. Defined as Britain’s best-selling cosmetics brand Rimmel London offers a range of high-quality products which furnish beauty styles accessible to all women and with groundbreaking results in the cosmetics world market. The main characteristics of Rimmel’s products which make them desirable and appealing are their versatility, accessibility, promotion of self-expression and affordability.
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