As the publishing partner of the Federation of Petroleum Suppliers (FPS),
Seabury Salmon & Associates launched, and continues to produce, Downstream magazine.
FPS is the trade representative body for the UK and Republic of Ireland oil
distribution industry and organises the industry's main exhibition and
conference each year. The magazine is produced five times a year and circulates
by direct mail, subscription and through the FPS website, www.fpsonline.co.uk.
Working with the FPS Chief Executive and the organisation's team of specialist
staff, we map out an editorial strategy, research and write some content, edit
other contributions, sell advertising space, draw up artwork for those
advertisers who need it, and design and publish the finished publication to
both web and print.
Growth in pagination and advertising revenues has been excellent and it is
enthusiastically received by its carefully targeted readership.